ESME MCGLASSON
ESME MCGLASSON
sr. copywriter

A marketing creative and novice birder based in MN.

 
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I make the words and ideas that have sold you on your favorite brands.

In ears? Check. On TV screens? You bet. Within apps? Absolutely. Across the side of a 10-foot-tall shopping cart? Yup. If a brand has been there, so have I.

I‘m currently at Shipt, a membership-based delivery service, where my favorite work blends art and science. Collaborate with me on a solid brief, and I’ll deliver great results.

 
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Here’s some recent Shipt work:

Kristen Bell Holiday Campaign

BROADCAST
Campaign Lead

Student Membership Launch + Internship Program

OMNI-CHANNEL
Campaign Lead + Intern Mentor

Big Internal Overhauls (i.e., Shipt’s Brand Book)

COMPANY EYES ONLY, UNFORTUNATELY
Creative Lead
A 47-page guide that enables usand othersto create work that reflects the brand, and makes it better.

 

Paid Media

YOUTUBE + META + ETC.

Owned Media

EMAIL + APP/WEB + ORGANIC SOCIAL

Other TL;DR Work

BRAND IDENTITY + RADIO + OOH + EXPERIENTIAL + NAMING + BRAND COLLABS + CPG + MENTORING + DECKS, BUILDING LOTS OF DECK + CONSTRUCTING MASHED POTATO VOLCANOES

I’ve kept busy exploring all the channels—plus a few I’ve invented. If you’re laid-back, love collaboration, and are working on something sweet, I’m all in.

 
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Fast facts

Dog: Rooney, a 3-year-old brown Dalmatian
Myer-Briggs Personality Type: INFP (Mediator)
Current hobby: Freshwater aquariums
Reading: About medieval queens
Resume: Here
Say hi: There