SHIPT STUDENT MEMBERSHIP LAUNCH + INTERNSHIP PROGRAM
SENIOR WRITER + CAMPAIGN LEAD + MENTOR

Collaborating with four Howard University students, our 2023 summer interns, we developed a campaign to launch Shipt’s first-ever discounted membership tier for college students. This campaign was everywhere—from TikTok to Times Square. Standout moments:

• Guiding Avery, an intern, in the recording booth to bring his radio script to life with his very own voice.

• Introducing the interns to a commercial set in Los Angeles and watching craft services blow their minds.

• The surprise unveiling of the campaign in NYC, attended by our interns and Issa Rae (!).